Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the 8020 rule to chunking, from baby-face bias to Occams razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
Painting in Acrylics: The Indispensable Guide provides comprehensive guidance for painters of all experience Realist painter Lorena Kloosterboer, known for her exceptional technical skill, starts with the basics and progresses to advanced techniques and professional practice
The topics include:
About Acrylic Paint — Types of acrylics, comparative advantages, how to read a paint label, using mediums and additives, gesso and varnish
Materials and Equipment — Art supply shopping, palettes, masking, special effects tools, brushes, knives and shapers, airbrush, supports, surface preparation, the studio
The Foundation — Color theory, mixing colors, size and dimensions, order of work, using references, transferring images, painting whites, grays and blacks
Techniques — Underpainting, washes, wet in wet, adding salt and alcohol, blending, dry brush and scumbling, pouring, masking and stenciling, grisaille, glazing, impasto, sgraffito, spattering, sponging, stamping, decalcomania, airbrushing
Surface and Form — Still life, wood, glass, metals, fabric, paper, flowers and leaves, portrait, skin, hair, animals, feathers, landscape, water, clouds, shrubs and trees, stone and brick
Be a Pro — Ethical behavior, competitions/exhibits, art community, consistency, painting titles, keeping records, recording your work, framing, shipping, reproductions, social media, tuition
A navigator sidebar refers readers to related sections for more information or problem solving Appendices include a list of recommended brands and where to buy them, a glossary of art terms, how to fix common problems, and health and safety
Beyond its outstanding content, this book’s size makes it an exceptional value Other titles on this topic rarely exceed 200 pages, even the so-called “big” books An affordable volume by a world-renowned, widely exhibited artist, Painting in Acrylics: The Indispensable Guide is a superb value that will provide years of expert guidance and inspiration It is an essential choice for retailers and libraries
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